Yahoo has joined Google and others on a growing list of internet services that have stopped honouring the browser built-in “Do Not Track” setting. Such an action is technically legal, but it is clearly not ethical. And, it is a clear and flagrant violation of our privacy. For all intents and purposes, the “Do Not Track” browser setting is a thing of the past. Some, like Twitter and Pinterest, do still honour the setting. However, they are a small group, and group is getting smaller every day as advertisers demand access to our privacy.
No surprise to anyone. Once one of the top player internet services like Google (who is well known and notorious for violating privacy) showed their middle finger to the “Do Not Track” setting, the others like Yahoo soon fell like dominoes. The competition in the marketplace for the advertiser dollar forced all the others to follow suit: exploit their surfers like cattle.
It is a sad state of affairs when internet services who rely on its users for their startup, growth, and profits, would exploit the same users to appease their advertisers to line their pockets and pockets of their investors and stock holders. Why not, instead, protect the privacy of your supporters and users. Make a little less money – you know, 50 billion instead of 60 billion dollars – but earn your money in an ethical manner that does not exploit those who use your services. Those who are at the heart of your business model who keep you in business and who make advertiser revenue possible. Such a strategy may not be sustainable if other internet services enter into the marketplace which are modeled on respecting, honouring, and protecting the privacy of their users. USErs USE your servce, and were not meant to be USEd.