PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank (PR) was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages.
Google’s last Toolbar PageRank update, which rolled out on December 2013, may have been its last as Google’s John Mueller stated in a recent Google Hangout:
“There are a few things where we do take action that you might not see directly. Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating it going forward…we have a lot of way to recognize these problematic links, and the sites selling those links, that essentially blocks the PageRank from passing through those sites.”
So, PageRank will (most likely) not be updated going forward. So, is PageRank dead? Yes and no. PageRank is still used by Google behind the scenes to rank search results. However, Toolbar Page will not be updated. In October 2014 Matt Cutts announced that another visible pagerank update would not be coming. Toolbar PageRank is the PageRank webmasters and others can publicly see: for example, there is no shortage of websites that will display the Toolbar PageRank for a given domain. However, since Toolbar PageRank is mo longer updated, it is unreliable and often inaccurate since it is not updated. If your site has a PageRank of 0, that will not change.
The PageRank we now know is a thing of the past. Google announced in 2015 that they will no longer be updating the Toolbar PageRank. So, ignore PageRank. Google’s deprecation of PageRank has converted the traffic metric into something meaningless and valueless for webmasters. Instead, focus on building a content rich site which is updated on a regular basis. Build it, and they will come. These sort of sites are preferred by search engines like Google which rank these sites high in the search results. And, give a web surfer a reason to bookmark your site and return later, you are well on your way to real traffic building and success.