Black Hat SEO
One of the many popular methods used in Internet marketing is SEO. Search Engine Optimization, or SEO, is one of the most widely used methods to improve a website’s visibility in the World Wide Web through major search engines such as Google, Yahoo!, and Bing.
However, though successful and effective, SEO requires a lot of work, understanding, and patience not only among SEO specialists, but also among the clients that outsourced their SEO needs. This is because its techniques and methods requires time to grow to achieve its effectiveness in SEO. These techniques are normally known as White Hat SEO Techniques.
But there are several techniques used in SEO which can offer quicker results compared to the use of White Hat SEO techniques. However, according to many SEO Philippines experts, these types of techniques are usually those that search engines are trying to prevent, which is why these major search engines have continuously changed their algorithm to address the adverse effects of these techniques in their search engine result pages or SERPs. These types of SEO techniques are known as Black Hat SEO.
Effectiveness and Effects of Black Hat SEO
What is Black Hat SEO? Black Hat SEO is a term given to SEO techniques that causes adverse effects in the natural algorithm of search engines. It aims to manipulate and deceive search engines into thinking that a website contains legitimate contents for a specific search query until users found out that this website lacks the necessary information than they have expected. This would reflect greatly on a search engine’s reputation in providing the right information for their users.
Though search engines had continuously changed their algorithm, there are still a number of Black Hat SEO techniques that many SEO experts have used in the market to quickly improve their rankings in major search engines.
But according to many SEO experts, such as those from SEO Philippines companies, Black Hat SEO can only be as bad as it is if its used abusively. Many SEO experts today have combined White Hat SEO with Black Hat SEO.
Black Hat SEO techniques are only used to quickly raise a website’s ranking in search engines, while making use of White Hat SEO for permanence in ranking. Once they have achieved their goal, they will then drop the use of Black Hat SEO and stick to the use of White Hat SEO techniques. And most of these websites are 90%-100% relevant to the keyword they are optimized for, such as the keyword SEO Philippines for an SEO company in the Philippines.
However, according to many SEO experts, though how honest these websites’ intentions are, they still affect the natural selection of search engines for relevant websites, which is why these techniques are still known as Black Hat SEO techniques, which can ban a website if it was caught using one of those techniques.
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