unique-visitors

If you have access to a server access log statistical analyzer app (like Webalizer, Analog Stats, or Awstats) on your server (typically via a server control panel like cPanel), then you may see something like Unique Visitors in your stats. Unique Visitors can be VERY misleading, and not very accurate.   Why? It does not take into account dynamic IP addresses. A dynamic IP address changes each time you boot your machine or network device. It also changes when you dial into your Internet service provider. Some ISPs change your IP each time you log on to their network while some make the changes periodically.Read More →

is-page-rank-dead

PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank (PR) was named after Larry Page, one of the founders of Google. PageRank is a way of measuring the importance of website pages. Google’s last Toolbar PageRank update, which rolled out on December 2013, may have been its last as Google’s John Mueller stated in a recent Google Hangout: “There are a few things where we do take action that you might not see directly. Toolbar PageRank is something that we have not updated for about a year now, and we’re probably not going to be updating itRead More →

alexa-traffic-rank

Okay, first there was Google PageRank. Now we have Alexa Traffic Rank: another ranking metric to drive webmasters crazy. Alexa collects data on browsing behavior of users who have installed the Alexa toolbar, and transmits it to the Alexa website, where it is stored and analyzed, forming the basis for the company‚Äôs web traffic reporting.   Alexa Traffic Rank is an approximate measure of how popular a website is. It is a comparative measure that compares websites, and takes into account both the number of visitors and the number of pages viewed on each visit. More Alexa toolbar users who visit your website, higher yourRead More →