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Definition [Unique Titles and Descriptions]

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Unique Titles and Descriptions



An important SEO (Search Engine Optimization) strategy is to ensure that every page as an unique Title and Description. With duplicate tags, you end up with pages that appear the same to users browsing search results, and are less likely to be visited. Having two or more pages compete for the same terms is confusing to Google and other search engines, which could harm your rankings. It’s also confusing to users who may skip over your webpage. Keep titles and descriptions unique, concise, and keyword rich. It is what we do. On none of our pages will you see duplicate titles or descriptions.